Acting as Alpine Credits’ in-house marketing team, MMS was challenged with leveraging Alpine’s pre-existing success and building a fresh new look leveraging animation. After performing a deep-dive into their existing marketing and business strategy, the MMS team developed an advertising campaign within a bold, new animated universe. Leading the marketing strategy and concept ideation for this superheroic campaign refresh, our team provided creative marketing guidance throughout development and execution. The final campaign included broadcast (30 and 15 second, digital ads, out-of-home (OOH) and radio. Watch the 30-second spot here.