ABOUT US
Mason Marketing Solutions (MMS) provides experienced marketing leadership, insight and execution tailored to the needs of the entertainment community and those other verticals looking to learn from it. Serving as our clients’ fractional marketing department, or providing guidance and mentorship to marketing personnel, MMS steers our clients’ marketing efforts as if they were our own. Proudly Canadian and based out of Toronto, Mason Marketing Solutions is a privately owned and operated corporation.
DELIVERING STRATEGIC MARKETING AND TACTICAL EXPERIENCE FROM WORLD CLASS BRANDS
THE TEAM
Greg Mason is the President & CEO of Mason Marketing Solutions (MMS). Greg has ample experience in the entertainment industry, and believes the marketing best-practices of the entertainment industry can be implemented to benefit the marketing initiatives of other industries as well. Leveraging his past experience as Vice President, Marketing of Walt Disney Studios Motion Pictures Canada, Greg leads the MMS team’s approach to client marketing with entertainment industry best practices in mind. In his time with Walt Disney Studios, Greg was responsible for driving all the Studio marketing efforts in Canada including Walt Disney Studios, Pixar, Marvel, Lucasfilm and Twentieth Century Films. Notably, he was recently responsible for the launch of Disney+ in Canada.
At the time, Greg led the Canadian marketing efforts on 8 out of the top 10 highest grossing movies of all time and stewarded over 300 film and series campaigns including: 5 STAR WARS films, 20 films from the MARVEL Cinematic Universe, both FROZEN films, THE MANDALORIAN and his personal favourite film, UP. Greg’s wealth of experience in entertainment marketing now steers the MMS approach to client marketing initiatives across various industries on a global scale.
Prior to founding Mason Marketing Solutions, Greg led the Cineplex Entertainment marketing and sales team through two corporate mergers and was ultimately responsible for numerous brands and campaigns. Previously, Greg held key marketing and sales positions within Coca-Cola Ltd. and The Walt Disney Company. He currently serves as President on the Board of Directors for the Canadian Picture Pioneers and is a long-time supporter of the Terry Fox Foundation.
Greg Mason is the President & CEO of Mason Marketing Solutions (MMS). Greg has ample experience in the entertainment industry, and believes the marketing best-practices of the entertainment industry can be implemented to benefit the marketing initiatives of other industries as well. Leveraging his past experience as Vice President, Marketing of Walt Disney Studios Motion Pictures Canada, Greg leads the MMS team’s approach to client marketing with entertainment industry best practices in mind. In his time with Walt Disney Studios, Greg was responsible for driving all the Studio marketing efforts in Canada including Walt Disney Studios, Pixar, Marvel, Lucasfilm and Twentieth Century Films. Notably, he was recently responsible for the launch of Disney+ in Canada.
At the time, Greg led the Canadian marketing efforts on 8 out of the top 10 highest grossing movies of all time and stewarded over 300 film and series campaigns including: 5 STAR WARS films, 20 films from the MARVEL Cinematic Universe, both FROZEN films, THE MANDALORIAN and his personal favourite film, UP. Greg’s wealth of experience in entertainment marketing now steers the MMS approach to client marketing initiatives across various industries on a global scale.
Prior to founding Mason Marketing Solutions, Greg led the Cineplex Entertainment marketing and sales team through two corporate mergers and was ultimately responsible for numerous brands and campaigns. Previously, Greg held key marketing and sales positions within Coca-Cola Ltd. and The Walt Disney Company. He currently serves as President on the Board of Directors for the Canadian Picture Pioneers and is a long-time supporter of the Terry Fox Foundation.
Jess has over 16 years of experience in the Canadian entertainment industry. She started her career in marketing at Cineplex Entertainment, working on marketing programs from merchandising to the Met Opera. She then went on to do an MBA specializing in Entertainment and Marketing at NYU Stern. Jess spent the past 11 years in various marketing roles at Walt Disney Studios Canada.
Most recently, she was part of the team that launched Disney+ and Star in Canada to massive success. She has managed media plans and national promotions for countless blockbusters films and series from Marvel, LucasFilm, Disney and Pixar while also overseeing all special events for Disney in Canada.
When she is not externally consulting for MMS, she can be found chasing her two young boys on the beaches of Bermuda, on her yoga mat or volunteering at her son’s school.
Jess has over 16 years of experience in the Canadian entertainment industry. She started her career in marketing at Cineplex Entertainment, working on marketing programs from merchandising to the Met Opera. She then went on to do an MBA specializing in Entertainment and Marketing at NYU Stern. Jess spent the past 11 years in various marketing roles at Walt Disney Studios Canada.
Most recently, she was part of the team that launched Disney+ and Star in Canada to massive success. She has managed media plans and national promotions for countless blockbusters films and series from Marvel, LucasFilm, Disney and Pixar while also overseeing all special events for Disney in Canada.
When she is not externally consulting for MMS, she can be found chasing her two young boys on the beaches of Bermuda, on her yoga mat or volunteering at her son’s school.
Gabrielle Gauthier is a fluently bilingual, consumer-focused, action-oriented and passionate leader with over 20 years of experience in the consumer packaged goods, retail and entertainment industries. She’s held senior executive roles at both Disney Consumer Products and Dreamworks Animation in franchise marketing, category management and sales capacities and as such, has created and executed both retail and digital marketing and sales strategies for Walmart and specialty Canadian retailers, across a variety of massive brands such as Star Wars, Disney Princess, Marvel and Trolls. She’s also held past positions at Kraft Foods and Sobeys, where she developed her brand and project management skills, and delved into all facets of marketing.
Gabrielle Gauthier is a fluently bilingual, consumer-focused, action-oriented and passionate leader with over 20 years of experience in the consumer packaged goods, retail and entertainment industries. She’s held senior executive roles at both Disney Consumer Products and Dreamworks Animation in franchise marketing, category management and sales capacities and as such, has created and executed both retail and digital marketing and sales strategies for Walmart and specialty Canadian retailers, across a variety of massive brands such as Star Wars, Disney Princess, Marvel and Trolls. She’s also held past positions at Kraft Foods and Sobeys, where she developed her brand and project management skills, and delved into all facets of marketing.
Jensen is a full-service digital & creative consultant with a specialty in filmed entertainment, having worked on close to a thousand theatrical and home entertainment titles from large-scale tentpoles to small independent features. Since entering the industry in 2008, he’s worked for several of the largest independent film distributors in Canada, including Lionsgate, eOne Films, Vortex Media, Mongrel Media, and Elevation Pictures. Some of his career highlights include working as a lead theatrical creative and digital marketer on Canadian initiatives for ‘The Hunger Games’, Rian Johnson’s ‘Knives Out’, the Coen Brother’s ‘Inside Llewyn Davis’, Richard Linklater’s ‘Boyhood’, and Kenneth Lonergan’s ‘Manchester By The Sea’.
Jensen is a full-service digital & creative consultant with a specialty in filmed entertainment, having worked on close to a thousand theatrical and home entertainment titles from large-scale tentpoles to small independent features. Since entering the industry in 2008, he’s worked for several of the largest independent film distributors in Canada, including Lionsgate, eOne Films, Vortex Media, Mongrel Media, and Elevation Pictures. Some of his career highlights include working as a lead theatrical creative and digital marketer on Canadian initiatives for ‘The Hunger Games’, Rian Johnson’s ‘Knives Out’, the Coen Brother’s ‘Inside Llewyn Davis’, Richard Linklater’s ‘Boyhood’, and Kenneth Lonergan’s ‘Manchester By The Sea’.
Jessie is a creative and design-savvy communications specialist with a strong background in government relations and public affairs. Having launched her career at the Canadian Beverage Association, Jessie led the deployment of several nation-wide consumer-facing communications campaigns representing some of the world’s largest non-alcoholic beverage brands. Her work on a diverse portfolio of files has supported industry initiatives and priorities with clear and accurate briefing documents, made-in-house infographics and creative assets, and the coordination of multi-day industry lobbying excursions in the nation’s capital. Jessie holds both her B.A. Honors and Masters of Arts from the University of Guelph, as well as her Public Relations and Corporate Communications post-graduate certificate from Sheridan College, where she is an active participant in the alumni community. Outside of her corporate life, Jessie can be found on a horse farm North East of Toronto, where she teaches horse-back riding to students of all ages.
Jessie is a creative and design-savvy communications specialist with a strong background in government relations and public affairs. Having launched her career at the Canadian Beverage Association, Jessie led the deployment of several nation-wide consumer-facing communications campaigns representing some of the world’s largest non-alcoholic beverage brands. Her work on a diverse portfolio of files has supported industry initiatives and priorities with clear and accurate briefing documents, made-in-house infographics and creative assets, and the coordination of multi-day industry lobbying excursions in the nation’s capital. Jessie holds both her B.A. Honors and Masters of Arts from the University of Guelph, as well as her Public Relations and Corporate Communications post-graduate certificate from Sheridan College, where she is an active participant in the alumni community. Outside of her corporate life, Jessie can be found on a horse farm north east of Toronto, where she teaches horse-back riding to students of all ages.
Jennifer McKittrick is our highly motivated and dedicated Operations Manager who brings a unique combination of organizational skills and operations experience to the MMS team. Jenn started her career working as the Executive Assistant to the CEO of the public relations firm, Niki Inc. From there Jenn gained 5 years of marketing experience at The Walt Disney Company as executive assistant to the VP of marketing for two years, before settling into her role as media and marketing coordinator.
Outside of work, you’ll find Jenn writing songs for her next album or trying a new recipe. She enjoys the outdoors and recently completed a 10km race!
Jennifer McKittrick is our highly motivated and dedicated Operations Manager who brings a unique combination of organizational skills and operations experience to the MMS team. Jenn started her career working as the Executive Assistant to the CEO of the public relations firm, Niki Inc. From there Jenn gained 5 years of marketing experience at The Walt Disney Company as executive assistant to the VP of marketing for two years, before settling into her role as media and marketing coordinator.
Outside of work, you’ll find Jenn writing songs for her next album or trying a new recipe. She enjoys the outdoors and recently completed a 10km race!
Ruff Bio Details Forthcoming
Ruff Bio Details Forthcoming
CONTENT CREATORS
Myah is a social media sensation with hundreds of thousands of followers across TikTok, Instagram, and YouTube! A content creator with a distinct love of all things movies, media, and entertainment, Myah has progressed naturally into her talent role with MMS client, Imagine Cinemas. As the Imagine’s “Imagine Ambassador,” Myah stands as the face of Imagine Cinemas, producing original content across social platforms, hosting the Imagine pre-show, attending press days and in-person events, and shooting behind-the-scenes content. A true entrepreneur, Myah has built her fanbase of followers from the ground up by showcasing her authenticity, humour, and love of the entertainment industry. Recently, Myah has produced content in collaborative support with several major studios and brands, including Nintendo, Paramount+, Warner Brothers, Amazon, Lionsgate, Cineplex Pictures, Disney Parks, Spotify and Pandora. Myah’s wealth of experience as a content creator and ambassador, partnered with her impressive digital footprint make her a perfect fit for clients seeking social media influencer representation for a variety of product types, from entertainment, to travel, to beauty and lifestyle. Send us an email at [email protected] to learn more. See her full portfolio here.
Meet Myah! Myah is a social media sensation with hundreds of thousands of followers across TikTok, Instagram, and YouTube! A content creator with a distinct love of all things movies, media, and entertainment, Myah has progressed naturally into her talent role with MMS client, Imagine Cinemas.
As the Imagine’s “Imagine Ambassador,” Myah stands as the face of Imagine Cinemas, producing original content across social platforms, hosting the Imagine pre-show, attending press days and in-person events, and shooting behind-the-scenes content.
A true entrepreneur, Myah has built her fanbase of followers from the ground up by showcasing her authenticity, humour, and love of the entertainment industry. Recently, Myah has produced content in collaborative support with several major studios and brands, including Nintendo, Paramount+, Warner Brothers, Amazon, Lionsgate, Cineplex Pictures, Disney Parks, Spotify and Pandora.
Myah’s wealth of experience as a content creator and ambassador, partnered with her impressive digital footprint make her a perfect fit for clients seeking social media influencer representation for a variety of product types, from entertainment, to travel, to beauty and lifestyle. Send us an email at [email protected] to learn more. See her full portfolio here.
Ruff Bio Details Forthcoming
Meet Meg, also known as @bootlegmegz or MayGha, a dynamic multi-hyphenate hailing from India and thriving in Toronto. With a knack for comedy, music, dance, and podcasting, Meg has amassed 2.3 million followers across her social platforms since late 2020. Meg’s impressive global following is predominantly North American based, with most viewers tuning in from Canada and the US.
Meg’s magnetic presence has earned her features in esteemed publications like Slate Magazine, Buzzfeed, and Teen Vogue, where she graced the stage as a guest speaker at the 2020 Teen Vogue festival and was honored as part of Teen Vogue’s “21 under 21.” Her insights into new age media and film led her to share her expertise on a panel at TIFF in 2023, and her wisdom has been immortalized in The Epic Mentor Guide by Illana Raia.
Beyond her viral success, Meg has collaborated with industry giants like Netflix, Amazon Prime Video, Nintendo, and Bumble, crafting engaging content that resonates with audiences worldwide. With a passion for storytelling and gastronomic delights, Meg is poised to make a lasting impact on music and entertainment, beauty and lifestyle, and consumer goods landscapes, one innovative project at a time. Send us an email at [email protected] to learn more. See her full portfolio here.
GET YOUR GUT-CHECK CHECKED
FIND OUT WHAT YOU MIGHT BE MISSING
RE-AFFIRM WHAT'S WORKING
BENEFIT FROM FRESH PERSPECTIVES
STRENGTHEN YOUR MARKETING TEAM
SERVICES
MARKETING STRATEGY
Is your approach to marketing and your subsequent structure the right one for your business? What is the optimal tone of voice for your social media? How are you standing out from your competitors and clearly demonstrating your unique selling propositions (USPs)?
MMS has a proven track record of success when it comes to resetting or fine-tuning marketing strategies and priorities following a deep dive analysis into your company. After carefully assessing your company’s priorities and goals, we deliver comprehensive strategic recommendations, and a tangible plan of action to carry you forward. We have often found that one of the perfect times to bring in external marketing guidance is when you are recruiting or making adjustments to your marketing personnel. MMS has extensive experience supporting the hiring process to ensure your new marketing strategic plan is in the right hands.
Fractional Marketing Department
Are you looking for an experienced team of marketers to develop and lead your marketing strategy and execution?
The structure and set-up of marketing services within each organization varies greatly. A few of our key clients have chosen MMS as their fractional marketing team. In this role, we proudly handle any and all marketing facets including overall marketing strategy, creative content development, media buying direction, communications management and digital media guidance. If it falls in the camp of marketing, we will handle it. Most importantly, we steer these marketing efforts as we would our own and we are incredibly proud to be a key part of our clients’ teams.
MARKETING MENTORSHIP AND LEADERSHIP
Does your marketing team contain only 1 or 2 people? How sure are you that they are heading in the right strategic direction for your brands and organization? Do they lack senior marketing guidance and strategic stewardship?
MMS continues to provide this invaluable service for select clients focusing on bridging key knowledge gaps, while providing mentorship and senior marketing support for your team. In our experience, this service has constituted an ideal solution for small, or growing marketing teams, or those in need of senior marketing guidance. Leveraging our team’s extensive mentorship experience, we provide the senior marketing guidance required to propel your organization’s marketing strategy in the right direction.
CREATIVE IDEATION
Is it time for a fresh set of eyes and a new way to look at your brands?
Inevitably, marketing and creative teams can get stuck in a rut, especially if they have been singularly focused on the same brands or annual campaigns for an extended period of time. MMS has extensive experience providing creative campaign execution concepts across a wide variety of industries, including: retail, consumer packaged goods, financial services, real estate, construction & development, renewable energy, media and entertainment. Consider this a creative injection for your team or creative agency!
ENTERTAINMENT INDUSTRY STEWARDSHIP & PARTNERSHIPS
Is your business ready to break into the entertainment industry, but needs help cracking the code?
MMS has the most hands-on experience and strongest relationships within the entertainment industry in Canada. Period. We currently represent multiple clients within and surrounding the entertainment industry. MMS is incredibly proud of our ongoing campaigns and integrations with all of our studios, streaming and media partners. Whether you are looking for a particular entertainment/property partnership, or representation within the entertainment industry in Canada, MMS is your ticket to admission.
CLIENTS
PORTFOLIO
Alpine Credits
Acting as Alpine Credits’ in-house marketing team, MMS was challenged with leveraging Alpine’s pre-existing success and building a fresh new look leveraging animation. After performing a deep-dive into their existing marketing and business strategy, the MMS team developed an advertising campaign within a bold, new animated universe. Leading the marketing strategy and concept ideation for this superheroic campaign refresh, our team provided creative marketing guidance throughout development and execution. The final campaign included broadcast (30 and 15 second, digital ads, out-of-home (OOH) and radio. Watch the 30-second spot here.
Banyan Risk
Through a strategic blend of creative and website ideation, market strategy, and brand management expertise, MMS transformed Bayan Risk’s digital identity. This cutting-edge digital platform not only showcases their comprehensive services but also provides a seamless user experience. See the full site here.
Cinémas Ciné Entreprise
Acting in our capacity as marketing mentors and leaders to the Cinémas Ciné Entreprise (CCE) marketing team, we were challenged to drive trial of CCE’s superior premium large format screen, XPX, at their flagship Cinéma Terrebonne location. Working in conjunction with major Hollywood film studios – MMS & CCE created co-branded digital media spots that uniquely position the benefits of watching their films in XPX. MMS ideated with CCE on creative taglines, leveraged studio relationships, and directed the overall creative development. These spots were then executed as paid digital campaigns.
Imagine Cinemas
As Imagine Cinema’s acting in-house marketing team, MMS was tasked with increasing trial of Imagine’s theatre experience amongst the 18-24 demographic. The MMS team decided to focus on creating a TikTok and Reels campaign in order to reach this demo where they spend most of their online time. The resulting videos highlight all of the great benefits of Imagine in an authentic way and were developed in conjunction with a TikTok influencer.
Instream Energy Systems
As Instream Energy Systems’ acting in-house marketing team, MMS was tasked with coming up with a fresh piece of marketing collateral to better explain the benefits and functionality of their complex hydrokinetic technology to prospective clients. The result was a unique microsite that succinctly tells Instream’s story in a dynamic way. The MMS team provided website ideation, tagline creation, infographic development, copywriting, and creative direction with a digital team providing the back-end build. See the full site here.
Jack Link’s Canada
MMS was tasked with providing a Look Under the Hood audit for the Jack Link’s Canada team. The MMS team took a deep dive into Jack Link’s already existing marketing strategy, tactics, budget, and performance, in order to provide recommendations and insights.
Leveraging the team’s extensive expertise, a full analysis was provided, illuminating opportunities for growth and re-evaluation regarding digital presence, budget breakdown, and staffing.
