As Imagine Cinema’s acting in-house marketing team, MMS was tasked with increasing trial of Imagine’s theatre experience amongst the 18-24 demographic. The MMS team decided to focus on creating a TikTok and Reels campaign in order to reach this demo where they spend most of their online time. The resulting videos highlight all of the great benefits of Imagine in an authentic way and were developed in conjunction with a TikTok influencer.